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Useful Tools for Search Engine Optimisation (SEO)

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Here are the most helpful SEO tools:

Keyword Density (Cloud) Tool:
The content of your website is one of the important factors that search engines use to determine the keywords your website should rank highly for. This clever tool tells you the keyword density – keywords as a percentage of the total text words that can be indexed by search engines – and also displays the results visually in a keyword cloud.

Keyword Research Tool:
When selecting what keywords to target it’s important to know how many people are actually searching for that search term. This tool allows you to find out approximately how many searches for a particular keyword and related keywords are carried out each month in Google, Yahoo!, and MSN.

Google Keyword Tool:
The keyword tool provided by Google, allowing users to find out how competitive various keywords and general search volume trends.

Wordtracker’s Free Keyword Suggestion Tool:
Discover the most popular keywords, including up to 100 long tail keyword suggestions with Wordtracker’s free tool.

PageRank Check:
Google’s ranking system is based around the notion of PageRank. Incoming links from websites with high PageRanks will make your website more credible in the eyes of search engines, and subsequently often increase your PageRank. This tool allows you to quickly and easily check the page rank of any website.

Spider Simulator (Cloaking Detector):
One of the quickest ways to get banned from search engines is to use ‘black hat’ search engine optimisation (SEO) techniques, one of which is the use of invisible keyword text. The spider simulator allows you to compare what your users see compared to what search engines see.

Link Analysis (domain popularity and anchor text):
The number of incoming links to your website is one of the prime determinants of your search engine rankings. The link analysis tool allows you to find out what websites are linking to you and what anchor text they used.

Search Engine Rankings Checker:
Track where your website ranks for its target keywords in the three main search engines – Google, Yahoo and MSN Live search. Firefox is required.

SEO Digger:
Discover what keywords a website ranks highly for in Google – useful when researching your competitors.

Backlink Builder:
Link building is essential to obtaining high rankings but it’s extremely time consuming. The backlink builder is invaluable at identifying a huge range of potential websites which may be suitable for you to obtain one-way or reciprocal links.

SEO Challenge:
Want to see how your website compares to one of your competitors when it comes to search engine optimisation? Take the SEO challenge.

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