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Unusual Ideas

Ambient Advertising

Want to advertise your business somewhere slightly different? Consider ambient advertising, out-of-the-home advertising with a twist. more…

Astroturfing

Trying to stop new regulation coming into force? Need to create a groundswell of support? Consider the technique of astroturfing. more…

Balloon Advertising

Holding an event or want to create widespread awareness in a local area? Take a look at advertising using balloons, blimps and inflatables. more…

Bluetooth Marketing

A hugely significant development in the field of mobile marketing, bluetooth marketing offers huge untapped potential for businesses. more…

Experiential Marketing

Experiential marketing is one of the marketing buzz words for many brands today. Discover why it’s become so popular with businesses. more…

Graffiti Advertising

Comprehensive overview of graffiti advertising, including its definition, how it works, who it’s best for, and examples of when it’s been used. more…

Guerrilla Marketing

Do you have a restricted advertising budget? Embrace guerrilla marketing, the art of achieving publicity with creative stunts. more…

SMS Marketing

The largest form of mobile marketing, SMS marketing has huge untapped potential – generate sales, encourage feedback, & increase loyalty. more…

Stealth Marketing

Considered taking your marketing efforts undercover? There are ethical concerns and risks to consider, but the results can be significant. more…

Word of Mouth Marketing

Discover the advantages of word of mouth, the pitfalls and the tools to encourage the most powerful form of marketing. more…