This Week’s Marketing Links

Here are a few articles worth reading from the past week:

Finding Profitability – The Tipping Point for Expansion

“Years ago when I had more time to spare, one of my favourite pastimes was to play computer games. In particular, I rather liked those real-time strategy games like Warcraft and Starcraft, which brought hours of enjoyment, to the decline of my studies and chagrin of my girlfriend of the time.

I’ve not had the time to play one of those games recently, but now and again I do think about them, and how they relate to blogging and business. In particular they are useful for looking at the tipping point for a blog that I run called PSDTUTS, and how it went from small site to expanding little business.”

Acquisition 2.0: Driving revenue with social, experiential marketing

“Selling on the web is quickly becoming less about marketers’ supply meeting up with customers’ demand, and more about customers themselves actively bringing their demand toward supply.

In fact, they’re creating supply in many cases. And successful marketers are creating experiences for customers — not merely selling to them.”

How Click Arbitrage & Dirty Ad Syndication Killed Yahoo! Search Marketing

“Yahoo! already has less traffic and lower quality traffic than Google. If they outsource their best traffic to Google savvy marketers will quickly talk about how Yahoo! has low quality and you should just advertise with Google. The perception of market decay and market whispers will only accelerate the decay. When it comes time for Yahoo! to renew with Google they would have lost most of their leverage.”

Top 10 Uses of Twitter and Tools

“The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample considering this blog is fairly niche with a modest sized (and very smart) audience.”