Newspaper Advertising Costs
When it comes to advertising in newspapers there are two options – local or national newspapers.
The quality of local newspapers can vary greatly but you can expect to pay in excess of £250 for a quarter page advertisement.
One low cost way around this is to write a press release and distribute it to your local newspaper. They are often looking for relevant and interesting local news so you may be able to get your company in the paper for free.
Advertising in national newspapers is extremely expensive. As an example, it costs over £30,000 for a full page colour ad in The Daily Mail. This tends to make it out of reach to smaller businesses.
Magazine Advertising Costs
Magazine advertising is even more expensive than newspaper advertising. Long lead times also mean that ads must be paid for up to one month in advance of the advertisement actually being published, which can cause cash flow problems for small businesses.
However, magazine advertising does have a number of advantages, particularly in its ability to target niche audiences.
As an example of the cost, don’t expect to pay less than £200 for a full-page ad in a magazine with a readership of 5,000 people, and in may cases it’ll be considerably more expensive than that.
Always be aware that sometimes additional extras can be obtained, such as free space at trade shows or free advertising on the magazine’s website in return for placing an advertisement in their publication.
Designing the Advertisement
Designing a magazine or newspaper advertisement shouldn’t be a major cost. Many graphic designers will do it for less than £100, although it is worth paying more to get it absolutely right considering the cost of the advertising space.
Sometimes the publication will design your advertisement for free – always remember to ask.