Keyword Spy Review
Keyword Spy is a very useful tool to find out what keywords your competitors are using in their pay per click (PPC) advertising campaigns.
Keyword Spy is the perfect competitive analysis. Armed with its data there’s no reason why your competitors should outperform you when it comes to PPC advertising as you’ll be provided with the complete list of what keyword’s they are bidding on.
What Keyword Spy Offers:
- Find out what keywords your competitors are bidding on
- Build your keyword list by exporting keywords to Excel or Notepad
- Find profitable keywords
- View the ad text and URLs of competitors for each keyword
- Free trial
How Keyword Spy works:
- You can search using a competitor’s URL or a keyword
- Once you have a list of keywords you can export them to excel or notepad
- Country-specific results are available
- Approximate keyword costs are included
- You can also view the actual adverts and URLs you competitors are using
- View pie charts of your overall industry, giving market share and the number of keywords that your competitors are using
- You’re able to bookmark your direct competitors
Using Keyword Spy Effectively
For the most effective results follow the 3-step process below:
- Enter a Keyword – this enables you to discover all the competitors for that keyword along with what other keywords they are bidding on.
- Export these Keywords – transfer all the keywords which your competitors are using and use them as the basis for your keyword list.
- Expanding the Keyword List – for the best results use Wordtracker to develop a list of long tail keyword, allowing you to identify potential profitable keywords which your competitors aren’t targeting.
However, don’t copy your competitors blindly – they don’t necessarily know what they’re doing. Always ensure that you track each keyword through to conversions so you can filter out those keywords which are ineffective.
Keyword Spy Costs
The cost of the service starts at approximately £50 per month ($89.95 per month). If you’re running or planning a large pay per click advertising campaign it’s certainly highly recommended and Keyword Spy also offer a free 7 day trial allowing you to test the service before signing up.
