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Innovative Marketing and Advertising Ideas in 2006

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1. User-Created Advertising Platform

Describing themselves as the first user-created advertising platform Vitrue has re-organised the viral marketing industry through providing consumers with the tools to generate entertaining and engaging viral videos. With viral marketing design costs escalating over the last year this is an innovative way of achieving similar results at a fraction of the cost.

2. RSS for Consumers

RSS has been predominantly used by bloggers and content sites to notify people when new content has been added. However, Offertrax has created an application of RSS that could transform e-commerce sales. Consumers can now subscribe to a product’s feed and be notified via RSS as soon as its price is lowered or a special promotion is running.

3. GPS Advertising on Buses

There has been much talk about the major search engines generating more relevant content through local and personalised search but London buses appear to have got their first. Yell.com trialed the first GPS advertising system, with LED panels on London buses displaying ads based on where the bus is located.

4. Bikevertising

With advertising on cars appearing in the last couple of years advertising on bikes, so-called bikevertising, has now been embraced by a company based in Amsterdam. Over 4,000 free ‘bikevertising’ bicycles have been handed out to students throughout The Netherlands, and with advertisers being charged over £400 per bicycle per year the company looks set to make a healthy profit.

5. Blog Advertising

The power and influence of bloggers has been displayed many times over recent years and now with the advent of PayPerPost businesses now have a way to tap into and utilise bloggers’ influence. Voted as one of the AO Media 100 Top Private Companies this concept is certainly thriving.

6. Virtual World Advertising

The virtual world that is Second Life has been around for a few years and W Hotels have been especially proactive at creating buzz for the unveiling of their new range of aloft hotels through building a fully virtual replica. To add to the buzz they’ve also created a blog where you can follow the development process. Although not technically a new marketing idea, its execution alone merits its place at number 6 on the list.

7. Passout Advertising

Passout Marketing, an Australian company, has taken advertising to the next step by literally stamping their advertising message on consumers. The stamps are used as proof that someone has paid the admission price.

8. Text Message Gifts

Another Dutch company, cadeaucode.nl, has provided a new way for people to give gifts to each other – by text message. Users simply enter the recipient’s phone number along with a message and then pay for the gift online. The recipient can then visit the website, enter the promotional code, and then claim their gift. Additional buzz is created through only stocking a small selection of products, with many of the products actually donated by brands for free.

9. Eco-Hangers

Continuing the trend of using existing products to carry advertising messages Hanger Network in the US has created hangers made from 100% recycled paper. They are also much more environmentally friendly to dispose of and there’s also room for advertisers to place their message on them. Hanger Network uses a network of 35,000 dry cleaners to distribute the hangers into the hands of consumers.

10. Bookvertising

Brajacket, a Japanese company, offer consumers a free book cover to keep their book clean, and in return use the space to place messages from advertisers.

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