27 Incredibly Creative Billboards
Billboards don’t have to be ugly ads on the side of the road. Whatever industry your company is in you can still be incredibly clever with them. Here are 27 of the most creative billboards:
It’s hard to think of a more striking paint ad than this one, with the look of fluorescent paint flowing down the building and over the car park (and even some parked cars).
All You Can Eat
There’ll be no forgetting what’s at the next service station once you drive through this tunnel.
When the wind blows it lifts the skirt. A few feminists might take offence but it makes the vast majority of people (men) smile.
This is such a clever billboard. A simple concept, yet one which brilliantly highlights Berger Paint’s natural look. Coop’s Paint ad above was brilliant but expensive. This one illustrates that simple inexpensive ideas can also work brilliantly.
Calvin Klein’s Weather Adjusting Billboard
There are a few examples of billboards which adjust to the weather conditions and this is one of the best. A normal ad in the sunshine, the image is transformed when it rains. If more companies thought like Calvin Klein perhaps the rain wouldn’t always be so unwelcome.
The Chevy Aveo Coin Billboard
Chevrolet created this billboard out of one-penny coins. As you can imagine, it didn’t last long. Within a few hours lucky passer-bys had pocketed the coins. There are other examples of this type of billboard – for example, in the past Thorntons has created a chocolate billboard.
This could have been such a dull run-of-the-mill advertisement but Coca Cola transformed it into one of the most eye-catching ones around. Very clever.
Are you teeth strong? If not you’ll know which brand to choose after seeing this billboard.
The razor company from Germany called Martor Solingen decided that the best way to illustrate the sharpness of their blades would be to create this feature together with sliced rubber pigeons underneath. It’s not for the faint-hearted but it certainly gets the message across.
Clever Advertising from OfficeMax
Be more organised. It’s not the kind of message that you’d normally think could be translated into a clever ad but it goes to show that your tools (in this case a company’s industry) should never be to blame for a lack of creativity.
Hate Dropped Calls?
Cingular cleverly created this ad to highlight the reliability of their network. Attention-grabbing ads that require viewers to fill in a missing word are always desirable because it creates a level of involvement that makes it much more likely that your company name will be remembered.
The Heineken Hand
Similar to the Coca Cola ad above, this could have been such a dull ad had it not been for the giant hand coming through.
This billboard is straight from the Berger Paint handbook. If you can use the background scenery then it’s a powerful concept.
McDonald’s Billboard Sundial
The Leo Burnett ad agency created this ad in conjunction with an engineer to ensure that the best location was chosen. What should you eat now? Check out McDonald’s sundial…
Nike Charity Treadmill
Nike encouraged people passing by to get on their treadmill for a bit. For every kilometre run (or walked) Nike donated money to Unicef. We could see this being a concept that would work well for any energy-saving or eco-friendly companies out there.
It can be risky creating an ad that hinges on the quality of your product but Penline took the risk and it paid off. The tape didn’t fall off and the ad went on to finish runner-up advertisement in the Cannes Lions 2007 International Festival of Creativity.
If acne or a large spot has ever ever made you want to hide your face then Pond’s billboard will strike home immediately. It is very clever. However, brands do need to be careful with these types of ads – when a negative idea (the hiding of a face) is placed alongside a brand sometimes people forget to associate the brand as fixing the problem, but rather as being the problem.
How strong do you aspire to be? However high your aims, Powerhouse Gym is the gym to join.
Very simple and yet very memorable. With more advertising like this smoking numbers will continue to fall fast.
Fitness See-Saw Billboard
It’s not particularly flattering on their potential customers but Silberman’s billboard was very clever and extremely effective.
2006 World Cup in Germany
The whole of Germany was excited about hosting the Football World Cup in 2006 and Adidas clearly were as well, pulling out all the stops with this giant Oliver Kahn billboard.
We’re not sure what company is behind this billboard but it’s certainly eye-catching.
The Day After Tomorrow
To advertise the film ‘The Day After Tomorrow’ a billboard was placed in the sea, bringing the film to life.
Walk past this billboard and the bulb lights up. The message: Do you want to be smart? Read The Economist.
Next time you have a headache you won’t be trying to remember the various small packets on the shelf of your local pharmacy. Instead you’re likely to remember the large wrecking ball hanging from a crane which has smashed its way into a man’s head. Tylenol will come to mind.
Practice what you preach is what we’re always being told. Denver Water have embraced this. It’s one for other environmentally-friendly companies to get inspiration from.
Despite millions spent on road safety how many individual ads can you actually remember? A handful at best. Had you driven past this billboard there’s no doubt this would have been on your list.