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Advertising & Marketing Guide

Internet Marketing

The complete guide to online advertising, including internet marketing ideas, tips, strategies and advice – including podcasting, blog marketing & SEO.

Direct Marketing

The direct marketing resource, covering the different types available and how to effectively communicate your message to your target audience.

Traditional Marketing

Traditional marketing techniques can still be a highly effective way of promoting your business. Discover more about leafleting, direct mail, TV advertising & more.

Public Relations

How to utilise the media to help promote your business, including writing press releases, publicity ideas and tips, & public relations preparation.

Outdoor Advertising

Looking to generate widespread awareness of your business? Consider the thriving Outdoor advertising industry – inflatables, billboard & vehicle advertising.


Generating sales is the key to any successful business. Discover how to master the art of selling, develop the perfect pitch, set targets, & find sales staff.

Marketing Plan

Developing a marketing plan for your business? Check out our marketing plan template, along with descriptions of all the sections that should be included.

Unusual Marketing Ideas

Consider some of the more unusual ways to promote your business, such as graffiti advertising or stealth marketing.