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Free Classified Websites

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Classified websites, despite having limited technical sophistication, have grown to become some of the most popular websites on the web. Gumtree, for example, receives tens of thousands of visitors each day, with each visitor looking for or offering a service or product.

Although posting ads on classified websites is not going to turbo-boost your sales, it can be a useful advertising channel in the early stages of a new business.

In general, advertising on classified websites can take one of 3 forms:

  • Advertising your Business – if you offer a service such as building services, home removals, tax services, and so on, you can post ads directly advertising your company, what you can offer, and in many cases include a link to your website. It’s free advertising and, whilst thousands of people won’t see the ad, some people will and it is often a useful way for small businesses to receive an early boost.
  • Advertising Individual Products – free classified websites can be likened to eBay, just without the fees. E-commerce startups can boost their early sales through posting ads in various categories, providing a URL containing additional information to those who reply to the ads.
  • Lead Generation – posting free ads on classified websites can lead to a loss of credibility and certainly doesn’t create the best brand image. To counteract this you can use these websites as a lead generation tool, encouraging potential customers to email you through an online form, thereby only revealing your company name and website to potential customers.

The result is that browsing internet users don’t see that it’s your company that’s advertising, only interested customers. Once they’ve responded to the ad you can then send over additional information to convince them to choose your product or service. This is also a good way of avoiding the problem of the classified sites not always liking companies to advertise their products or services in certain categories, as you don’t include your website address in the ad.

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