Direct marketing is a form of advertising where a business communicates directly with the customer. Unlike broader forms of advertising, with direct marketing you’re communicating a tailored message to the recipient. As a result direct marketing tends to be trackable and encourage a particular ‘call to action’.
Take a look through the different forms of direct marketing below:
- Direct Mail – The Basics
- How to Target a Direct Mail Campaign
- Creating a Direct Mail Campaign
- Top Tips for Effective Mail Shots
- Direct Mail Costs