Direct Marketing

Direct marketing is a form of advertising where a business communicates directly with the customer. Unlike broader forms of advertising, with direct marketing you’re communicating a tailored message to the recipient. As a result direct marketing tends to be trackable and encourage a particular ‘call to action’.

Take a look through the different forms of direct marketing below:

Direct Mail

• Direct Mail – The Basics
• How to Target a Direct Mail Campaign
• Creating a Direct Mail Campaign
• Top Tips for Effective Mail Shots
• Direct Mail Costs

Telemarketing

• Telemarketing – The Basics
• Choosing your Company Phone Number
• Telemarketing Tips and Advice
• Telemarketing – The Legal Issues
• Guide to Inbound & Outbound Telemarketing Costs