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The Cost of Optimising a Website

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By following some of the tips here a web site’s search engine ranking can be improved. However, in order to become established on the first page in Google for selected keywords often the most reliable way is to use a search engine optimisation (SEO) company.

It will usually cost in the region of £1,000 along with a maintenance fee. Sometimes a money back guarantee is offered if results are not achieved by the SEO company but be wary these guarantees as they often come accompanied with complex terms and conditions which protect the SEO firm.

DIY Search Engine Optimisation

If you decide to optimise your web site without recruiting a SEO firm the main expense will be time – identifying keywords, optimising your web site and its content, and obtaining high quality one-way links is a time consuming process.

You may also wish to purchase a couple of high quality incoming links, as it can be difficult for new web sites to get sites with high page ranks to link to them. If you have an innovative product or service, or an interesting story you could pay bloggers to write about your web site, using PayPerPost. Many blogs have high page ranks so the link alone is worth considerable valuable.

Another way to obtain high quality links is simply to purchase them, Text-Link-Ads being the main company in this sector.

Cost of Hiring an SEO Company

Hiring a SEO firm is not cheap as you’re paying for their time as well as their knowledge. Always be wary of those firms that charge especially low fees – most likely they’re only interested in getting your money. Therefore expect to pay:

  • One-off cost: £500 +
  • Monthly cost: £50 +

Some companies offer a results-based guarantee, which is fine as long as they don’t guarantee a number one position in Google. No company can guarantee this. Also, always check the terms and conditions before paying a results-guaranteed SEO company.

Generally it will take a couple of months before any results will be visible. Some search engines, particularly Google, give more importance to older sites so it could take 6-9 months before an SEO programme starts to result in high rankings for new web sites. This is why many small companies tend to prefer pay per click advertising, because the long wait for results is not ideal for cash flow. However, once results are achieved it’s certainly worth it.

Finally, once high search engine rankings have been achieved maintaining these rankings is a lot less time consuming than achieving them in the first place. Unless you’re in an extremely competitive industry be wary of SEO firms that charge extortionate monthly fees.

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