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Television Advertising

Television advertising is a form of marketing in which a business will create a video advert which they will pay a television station to play at certain times during the day. This is a direct form of marketing and one that can have a huge audience depending on when the advert is shown and which television programme it is shown during. As a result a business will expect to pay different rates depending on when its advert is shown.

For example the most expensive advertisement slot in UK television history cost £250,000 in 2010 and was a 30 second advert to be shown during Britain’s Got Talent.