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Search engine optimisation or SEO is the broad term which is used for the different methods a website owner can use to boost the visibility of the website online. The types of methods that are used in SEO are – determining relevant keywords, creating unique content for a website, optimising the coding and tags on a website, link building and so on.

When a website gets its SEO right it will be correctly indexed by search engines and it will get a high ranking, something that all website owners looking for. Many businesses will employ a SEO company to make the necessary changes to their website to improve its search engine optimization.