Print advertising is one of the oldest forms of marketing and one that is still used by many businesses today in order to increase their customer base. The adverts that are placed in newspapers and magazines are created specifically for the readers off that particular publication.
With that in mind businesses need to think carefully about which newspaper or magazine they will advertise in as they want to get the maximum exposure to their ideal target market.
For instance businesses that sell cosmetics will want to advertise in fashion magazines. During 2010 there was an estimated £350 billion spent on this form of advertising worldwide.