Email marketing is a form of direct marketing where email messages will be sent to thousands or even millions of recipients at the same time. These emails can be sent to existing customers and potential customers in order to generate interest in a product or brand. Many of the emails that are sent will contain a link to the advertiser’s website which can help a business to get good returns on their marketing efforts.
Some of the benefits of this type of marketing include – it is cheap, it is fast and more than half of internet users check their emails at least once per day. In 2010 it is estimated that over £300 million was spent on email marketing.