Online banner advertising is one of the most common forms of online advertising. It comprises of a web banner ad which is usually positioned at the top or side of a web page. These adverts are embedded into the webpage and will be shown to everyone who visits it. If a visitor clicks onto the banner ad they will be taken directly to the advertiser’s website.
The first company to use these ads was Prodigy and they were advertising Sears way back in the 1980s, but these were not clickable. The first clickable ad was created and sold by Global Network Navigator in 1993.