Article marketing is a useful form of advertising which involves a business writing, or employing someone else to write, articles that relate to their business. These tend to be quite short and will often not refer to the business in the body of the text but in the resource box, where information on the author is written. This will usually also have a link to the business’s website where people reading the article could make a purchase.
These articles are distributed on websites such as Ezines and they can be republished, in full without having to pay the author. As you would think this method can really boost the traffic to a website and right now there are more than 250 article directory websites which businesses can post articles on.