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Designing an Effective Leaflet

July 25, 2011

Leaflets can be one of the most effective marketing techniques but the success of this type of marketing depends primarily on the leaflet design. A leaflet must grab the recipient’s attention, make them interested in the product or service, and finally induce some action, whether that’s phoning a number, visiting a website, or placing an […]

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Leaflet Design, Print and Distribution Costs

July 25, 2011

Leaflet Design Costs The cost of designing a professional looking leaflet or flyer is not substantial, particularly when also having the leaflet printed at the same company. Generally the cost will be in the region of £60, although some designers charge on a per hour basis so the cost does vary. It’s highly recommended to […]

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Marketing with Leaflets

July 25, 2011

Leaflets & flyers are often derided and yet they are one of the most popular ways of promoting a business. Although response rates are often very low leaflets are not expensive and can be an extremely good way of targeting your target market through placing information about your company directly into their hands. Expected response […]

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Top Tips for Effective Mail Shots

July 25, 2011

Too many companies carry out one mail shot, receive a poor response, and then never carry out another one again. However, all too often they were simply sending out a flawed mail shot, one which would have been effective had the flaws been dealt with. There are four reasons why your direct mail shot may […]

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Creating a Direct Mail Campaign

July 25, 2011

Obtaining a targeted mailing list and developing an enticing message or proposition are the two keys aspects of effective direct mail campaigns. There are 5 steps to creating effective promotional material: Questions to Ask Yourself Before Starting What is the purpose of the mailing? Is it to create awareness? Or generate sales? Who are you […]

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Direct Mail Costs

July 25, 2011

Direct mail is the most expensive form of advertising on a cost per thousand basis. However, in the UK over £2 billion is spent on direct mail campaigns each year, illustrating that whilst it is expensive it can generate excellent results. The exact cost of a direct mail campaign depends on the quantity being sent, […]

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How to Target a Direct Mail Campaign

July 25, 2011

Why is Targeting Important? Targeting is all about identifying those people who are most likely to respond to your mailing. That way you can avoid wasting money sending mail to those people who won’t respond. In general there are four reasons why someone may not respond to a mailing: Recipients may not want your product […]

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Direct Mail – The Basics

July 25, 2011

Direct mail is any advertising or other printed promotional material that is sent directly through the mail to current prospective customers, with the aim being to make a sale or raise awareness. Direct mail is often dismissed as junk mail. However, it does enable companies to place information about their products and services directly into […]

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Telemarketing – The Legal Issues

July 25, 2011

Before embarking on a telemarketing campaign there are some important legal issues to be aware of. First, you should make sure that anyone you call is not registered with the Telephone Preference Service (TPS). Government legislation was brought in on 1st Map 1999 and subsequently replaced by the Privacy and Electronic Communications (EC) stating that […]

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Guide to Inbound and Outbound Telemarketing Costs

July 25, 2011

There are two types of telemarketing – inbound and outbound. Inbound telemarketing refers to the use of phone numbers as a marketing tool, through encouraging customers to phone and tracking marketing efforts. Outbound telemarketing is the process of phoning potential customers to generate sales, leads, or conduct research. Outbound Telemarketing – Bringing in New Business […]

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