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Online Marketing News and Links from the Past Week

Sunday, June 22nd, 2008

It’s been an eventful week in the world of online marketing. MySpace got a nice new design in a bid to prevent its slide relative to Facebook. Social media website Reddit went open source, at the same time taking a swipe at reported Google target Digg.

In addition, a week on the web wouldn’t be right without hearing about Google. They’ve continued to steamroll everyone else when it comes to search traffic. They also released Google Trends, a nice tool where you can view statistics of any website on the internet (provided its a certain size). These statistics include its traffic, other websites that its users visit, and the main keywords used to find the site.

Incidentally statistics from Google’s sites, such as Google.com itself, YouTube and Blogger.com are all hidden. This has created quite a lot of controversy, especially given that no one else can opt out of Google Trends, and is something that Google should look to fix asap.

Here’s a quick round-up of some of the best articles from other sites over the past week:

Yahoo The Failure: Myth Versus Reality

“As SS Yahoo appears to be sinking, let me be the contrarian about her future. I admit, I find it as hard to believe as anyone that Yahoo has much life left in it after all executive departures this week, plus the latest news of Delicious founder Joshua Schacter going. But since Yahoo’s leadership has done a piss-poor job making people believe there’s hope, I’ll step up and give it a swing.”

Top 3 Web Tools to Find Out How a Blog Performs Over Time

“Why would you want to find out how a blog performs over time? Either it’s your blog, you want to buy a blog or you want to find out how another blogger made it and when. Last but not least for SEO reasons you always want to find out more about other blogs.”

Definitive Guide to Fark and Getting Mass Traffic

“Take a look at the amount of traffic you can get from the site, this is in a one month period: 304,980 visits in the month of April, 2008. That isn’t a photoshop or a typo, that is real potential to get massive traffic from a big online community. I’ve helped get clients over 550,000 social media visitors in one month so this isn’t a once off and very achievable if you have the time and resources.”

Weekly Web Round-up

Saturday, June 7th, 2008

Here are some great articles from around the internet from the past week:

Top 15 Site Analytics Tools to Help Optimize Your Site

“Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re on the right track. And if the data is reviewed and utilized on the site it will help you increase conversion rates.”

The Pros and Cons of Working from Home on the Internet

“Now I am sure that there are many people out there wondering if they would like to work from home. Others already know they would love to, but they are not sure about the downsides, or how to make the switch. For those, I think it would be interesting to share what I learned along these two years.”

The Internet Marketing DO List: Get Earning, Stop Talking

“Once you start making decisions, the power is addictive. Make decisions. Take action in your internet marketing campaigns, instead of staring at the oncoming headlines.”

4 Alternative Uses of Social Media

“Sometimes, looking at things from a different perspective helps. Here are 4 ways to look at social media from a different perspective … and none require the submission to go ‘hot’ to receive benefit.”