One of the most important, yet underrated, aspects of online marketing is a website’s design, and in particular how well it converts visitors into customers.

People will spend thousands of pounds attracting visitors to their site but often neglect making simple changes which could dramatically increase the rate at which they convert those visitors into customers.

Online marketing is often a numbers game where the winner takes all. The website with the best conversion rate can afford to spend more money on attracting each customer, resulting in that site being able to afford top positions in PPC campaigns as well as lower margins on products due to the higher volumes which they can achieve.

Therefore we’ve launched a new section titled ‘Website Design‘, with a particular emphasis on conversion:

• 5 Essential Strategies to Make your Website more Productive
• 26 Ways to Increase your Website’s Conversion Rate
• Good Website Design - The Key Aspects